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As the strongest of the market, HAFIZ MUSTAFA produces the highest quality of traditional Ottoman tastes and leads by guiding his own market. HAFIZ MUSTAFA is a brand that has positioned its basic competitive competence on sweetness and product diversity.


Main Strategies

1. Increasing economic value added

2. Ensuring customer loyalty

3. Increase brand awareness

4. Ensuring operational excellence

5. Adopting a culture of continuous development

6. Digitisation


Long-Term Business Goals

1. Process management to increase customer satisfaction and brand prevalence

2. Resource management and efficiency

3. Employee development and effectiveness of the academy process

4. Expanding links with country centres where brand awareness has been established overseas

5. Research new bazaar segments and produce new products that are connected to tradition

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